District of Columbia

These sessions will focus on the importance of representing school nutrition and SNPs in professional and positive manners. We will introduce the challenges that SNPs face in environments that are exploding with digital distractions and misinformation especially about school meals. Within that environment, communicators need to understand how to break through the noise and engage their audience. We will discuss a new way of thinking about presence and how this might be translated into the way we engage our audiences in conversations and meetings. This includes recognizing the challenging context we face for developing messages in a digital environment and understanding the impact of this complex environment on meetings and interactions. Additionally, participants will learn about building blocks for building a story, exploring how to develop powerful evidence to support claims about the benefits of school meals and how a story fits into the building that narrative.